In a new book, Patagonia founder Yvon Chouinard evangelizes a back-to-basics Japanese technique for fly fishing.

By MICHAEL HSU

FOR SOMEONE WITH a vested interest in selling goods for exploring the great outdoors, Yvon Chouinard, the owner and founder of the outdoor-apparel company Patagonia, takes a surprisingly stripped-down approach to one of his favorite pastimes. Read On